On the other hand, DSPs entails the service that allows advertisers to launch their ad campaigns. During this entire process, the transactions are facilitated by the ad exchange. Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once. Per https://bookmarkproduct.com/story17574403/a-proposito-di-fatti-pubblicit%C3%A0-sui-siti-web-revealed