When Charles Jeffrey Launched Lover Boy Brand? In 2015, Scottish designer and artist Charles Jeffrey, nominee of the LVMH Prize—launched his gender-neutral and punk-inspired Loverboy label. With its whimsical ready-to-wear designs, the company celebrates community, diversity, and the transformational power of fashion, drawing inspiration from London’s queer club culture. The brand’s ... https://loverboyhat.us/beanie/