SEO, or Search Engine Optimization, is the practice of improving a website’s visibility on search engines like Google. It involves keyword research, quality content creation, on-page optimization, backlinks, and technical improvements to boost rankings. SEO helps drive organic traffic, build brand credibility, and generate long-term growth without relying on paid ads. A strong SEO str... https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google